Should i major in business if i want to be a doctor

#Should i major in business if i want to be a doctor how to#

I get asked this all of the time, but if I donвЂ™t have personal experience working with you, sorry, but IвЂ™m not going to vouch. Ditto asking someone that you have never done business with to make a LinkedIn introduction. IвЂ™m not convinced, however, that LinkedIn messaging is a great way to introduce yourself. LinkedIn is a good way to find out the correct name and title for the brand manager, as well as some background information that may assist you with preparing for a meeting or phone call. Why? Because every time a new marketing initiative is announced for a major brand, it will be covered in one of those publications and will feature a quote from the brand manager in charge. Examples are AdAge, Adweek, AdNews, Media, and more around the world. If you are selling a significant number and amount of sponsorships, you need to subscribe to your national advertising/marketing weekly вЂ“ or at least their email alerts. You should also note if there is an email address for the media contact, as the syntax will likely be the same for the brand manager (eg, ). Chances are, there will be a quote from the brand manager in charge of that brand and voila, you have the name and correct title. Find that page and scan for releases having to do with brand announcements. Most corporate websites have a media centre, featuring their media releases from recent months or years.

#Should i major in business if i want to be a doctor how to#

Chances are, youвЂ™ll only be a couple of degrees away from someone who can tell you who the actual decision-maker is and how to reach her/him. Sponsorship isnвЂ™t anywhere near six degrees of separation. These are a few of the strategies you can use. How you go about it is a matter of the resources you have available and your own personal style. There are a lot of strategies for learning who to approach and how to contact her/him. For more on that, you may want to read, вЂњ Six Signs a Sponsor is Just Not That Into YouвЂќ. If you contact one of these people and are referred to the sponsorship manager, an agency, or an online form, youвЂ™re going to need to accept that youвЂ™ve probably just been told вЂњnoвЂќ. S/he may have the budget and authority locally, and can be a strong advocate in home office if your offer outstrips their budget. Regional marketing manager вЂ“ If what youвЂ™re offering has a primarily local or regional focus, you could opt to approach the regional marketing manager.

The good news is that you can call to confirm, as smaller companies tend to be less cagey about providing details to rightsholders. General manager вЂ“ This is often the right person to target in a smaller company, particularly a local or regional company. Online sponsorship submission forms are nothing but automated gatekeepers. As a bonus, because so many rightsholders are wasting their time with the CEO and the sponsorship manager, very few are targeting the brand manager. People you want to seek outвЂ¦Д«rand manager (or a member of the brand team) вЂ“ In most companies, this is who has the authority, flexibility, and budget to say вЂњyesвЂќ to you, and is who you need to target. TheyвЂ™ll pass your proposal down the line until it gets to the sponsorship manager and then s/heвЂ™ll say вЂњnoвЂќ. They arenвЂ™t going to say вЂњnoвЂќ to you, either. Stories of this working are rare, and IвЂ™ve never seen it happen myself.Д¬EO/MD/President вЂ“ Please hear me when I tell you this: The CEO is not going to say вЂњyesвЂќ to you.

Avoid them at all costs.ДЄgencies вЂ“ ItвЂ™s just not a good idea to volunteer to put a third party between you and the decision-maker. Online sponsorship submission forms вЂ“ These are nothing but automated gatekeepers and donвЂ™t give you the scope to showcase what you really have to offer. Yes, there are a few exceptions to this, but not enough to make this a good first entry into a company. ThatвЂ™s just what the company is hoping youвЂ™ll think, as one of the sponsorship managerвЂ™s biggest roles is that of gatekeeper вЂ“ keeping you away from the real decision-makers.

Sponsorship manager вЂ“ YouвЂ™d think somebody called the вЂњsponsorship managerвЂќ should be right person to receive your sponsorship proposal. The first consideration is who you should target for your offer, and there are definitely roles you should avoid and roles that will be much more productive. I get queries about this several times a week, and while IвЂ™ve alluded to this subject in a number of blogs, IвЂ™ve never addressed it directly, so this blog is probably overdue.